Category: Marketing & Branding

To build an authentic connection to an audience, regardless of location, marketers need to dig deeper into elements that influence how their audience thinks, feels, and responds than mere demographic or statistical data. Culture influences our values, beliefs, language, traditions, and social customs and also how marketers build trust with their audiences. If marketers don’t […]

In today’s fast-paced and ever-evolving global marketplace, staying ahead of emerging trends is more critical than ever. The dynamic nature of consumer behaviour, technological advancements, and economic shifts can rapidly change the business landscape, leaving companies that fail to adapt in the dust. However, the key to navigating these turbulent waters lies in effective market […]

The Evolution of Customer Experience Strategies in Market Research In an era where customer satisfaction and loyalty are paramount, businesses are increasingly turning to sophisticated market research to hone their customer experience (CX) strategies. At Quantish Opinion, we’ve directly observed the evolution of these strategies over the years, transforming from simple satisfaction surveys into comprehensive, […]

In today’s fast-paced and highly competitive business environment, the success of a company often hinges on its ability to make informed decisions. This is where market research comes into play. At Quantish Opinion, we understand the immense value that market research brings to businesses, both large and small. Investing in market research is not just […]

In an era where data is considered one of the most valuable assets, the significance of data privacy and ethical data collection cannot be overstated, especially in the realm of market research. At Quantish Opinion, we recognize that the foundation of our industry rests not just on gathering data, but on doing so with integrity, […]

In the constantly changing world of market research, understanding and predicting consumer behaviour is more crucial than ever. At Quantish Opinion, we believe that effective consumer segmentation and targeting are the cornerstones of any successful marketing strategy. By delving into these practices, businesses can not only enhance their market presence but also achieve significant competitive […]

In the current interconnected world economy, businesses are expanding beyond their home markets, seeking growth and opportunities in diverse regions. To succeed in these varied markets, it’s crucial to understand the cultural differences and consumer behaviours unique to each area. This is where cross-cultural market research, a specialty of Quantish Opinion, becomes invaluable. By studying […]

In today’s fast-paced and ever-evolving business landscape, making informed decisions is more crucial than ever. At Quantish Opinion, we understand that the key to staying ahead of the competition lies in possessing accurate and actionable market insights. Our expert market research services are designed to provide you with the information you need to navigate the […]

In the ever-changing environment of market research, understanding client behavior is necessary. Intercept interviews are one of the best approaches to collecting real-time data. At Quantish Opinion, we know the success of this approach and want to share its advantages and pitfalls with you to help you make sound business decisions. What are Intercept Interviews? […]

Understanding Customer Segmentation Customer segmentation is the procedure of dividing a broad consumer market into smaller customer groups based on common characteristics. These qualities may include behavior, psychographics, geography, and demography. The primary goals of segmentation are to identify and understand the distinct needs and preferences of diverse client groups. Geographic Segmentation: This approach divides […]