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Data Is the Map. Insight Is the Compass.

In today’s uncertain economy, access to data has become a basic necessity rather than a competitive advantage. By properly analysing and utilising that data, you can determine what sets thriving businesses apart from the rest—it’s the ability to analyse and determine the best path forward based on intelligent interpretation of that data. Data is a […]

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Fast Research. Quick Turnaround. Real-time Insights.

There’s no doubt that timing is crucial in today’s fast-paced world. The organisation that reacts quickly will be the one to move forward with new ideas, products, and services and will often be in a position to control the narrative. Quantish Opinion provides its clients with quality consumer and market insight in a timely and […]

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When Data Speaks, Smart Businesses Listen

While the sheer volume of data available in the business world is unprecedented, finding valuable insights remains a challenge. The key difference between organisations that thrive and those that don’t is quite simple: a hallmark of great businesses is that they listen to what their data tells them. Data tells stories, and through every number […]

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How Data-Driven Decisions Accelerate Growth

In today’s fast-paced and competitive world, relying solely on gut feeling is no longer sufficient; while experience and intuition still have their place, companies that consistently thrive and scale have become data-driven – it has become the foundation of all successful modern organisations. The Importance of Data in Today’s Economy There is a lot of […]

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How Cultural Insights Shape Audience Targeting

To build an authentic connection to an audience, regardless of location, marketers need to dig deeper into elements that influence how their audience thinks, feels, and responds than mere demographic or statistical data. Culture influences our values, beliefs, language, traditions, and social customs and also how marketers build trust with their audiences. If marketers don’t […]

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Emerging Market Trends: How to Stay Ahead with Effective Market Research

In today’s fast-paced and ever-evolving global marketplace, staying ahead of emerging trends is more critical than ever. The dynamic nature of consumer behaviour, technological advancements, and economic shifts can rapidly change the business landscape, leaving companies that fail to adapt in the dust. However, the key to navigating these turbulent waters lies in effective market […]

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The Evolution of Customer Experience Strategies in Market Research

The Evolution of Customer Experience Strategies in Market Research In an era where customer satisfaction and loyalty are paramount, businesses are increasingly turning to sophisticated market research to hone their customer experience (CX) strategies. At Quantish Opinion, we’ve directly observed the evolution of these strategies over the years, transforming from simple satisfaction surveys into comprehensive, […]

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Why Invest in Market Research

In today’s fast-paced and highly competitive business environment, the success of a company often hinges on its ability to make informed decisions. This is where market research comes into play. At Quantish Opinion, we understand the immense value that market research brings to businesses, both large and small. Investing in market research is not just […]

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The Impact of Social Media on Market Research

In the rapidly changing world of digital technology, social media has emerged as a game-changer for various industries. One area where its impact is particularly profound is market research. At Quantish Opinion, we’ve witnessed direct how social media has revolutionized the way businesses understand and interact with their markets. This article delves into the transformative […]

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